The Quiet Adoption
The most consistent finding across practitioner interviews isn’t a technique — it’s a silence. “Everyone is using these tools, artists at all levels,” music-tech executive and Machine Music author Drew Thurlow told MusicRadar in April. “They don’t want to talk about it.”
Jimmy Iovine said the same thing from the other side of the industry in an August New York Times interview alongside Dr. Dre: there are “a lot of closet AI producers out there.” Dre agreed — “They’re using it, they just don’t want to admit it” — and made his own position unusually public: “I think the only people that see it as a threat are the people who have trouble creating.” He compared the resistance to earlier panics: “You sound like the person that would have been against the drum machine when it came out. Or synthesizers, right? It’s a new tool for creativity.”
The stigma is understandable — public discourse has largely collapsed into “AI slop” versus open letters, and an artist who admits to using these tools risks being filed under the former. But it means the most interesting conversation in AI music is happening quietly, in production interviews and studio podcasts rather than announcements. That’s the conversation the rest of this feature is about.