Napster Shuts Down Music Streaming, Pivots to AI
Napster, the platform that revolutionized—and nearly destroyed—the music industry in 1999, has abruptly shut down its music streaming service. Subscribers encountered a splash screen while actively using the app stating “Napster is no longer a music streaming service” and directing them to export playlists via TuneMyMusic. The company is now “an AI platform for creating and experiencing music in new ways.”
The pivot follows Napster’s $207 million acquisition by AI company Infinite Reality in 2025. The new Napster offers AI-powered digital personas, a “digital twin” feature via LinkedIn integration, and AI concierge kiosks called Napster Station powered by Microsoft Azure OpenAI. CTO Edo Segal framed it as “another Napster moment,” claiming AI is “making all of us creators.”
Why It Matters: Napster’s transformation from piracy platform to streaming service to AI company encapsulates the music industry’s recurring disruption cycles. For current subscribers left stranded, it’s a reminder that even established platforms can pivot away from music entirely.